Objectives, timetable, materials and priorities
SOLUTION
Launch Strategy
Launching isn't just publishing. It's creating movement.
Planning, narrative, distribution, dissemination and monitoring coordinated to make each release reach the right audience with force and maintain continuity after the premiere.
FOR WHO IT IS
This solution makes sense for those who seek to move forward with more direction.
Artists preparing singles, EPs, albums, clips or special projects
Teams that need to coordinate narrative, distribution, disclosure and continuity
Projects that want to avoid disconnected actions on launch
WHAT WE DID
Strategy, execution and monitoring connected.
Narrative, teasers, behind the scenes and pieces of content
Metadata, distribution, profiles and delivery to platforms
Campaigns, press, communication and activation
Reading results, adjustments and post-launch support
Launch flow
- D-45: diagnosis and planning
- D-30: distribution and platforms
- D-21: narrative and asset
- D-14: activation and press
- D-7: Communication and presence
- D0: Launch
- D+7: initial reading
- D+21: support
What we coordinate
- Timetable and priorities
- Digital distribution
- Content and materials
- Platforms and profiles
- Press and dissemination
- Results Reading
Each launch is an operation. Remanso coordinates time, narrative, platforms, communication and performance reading to connect strategy, execution and continuity.
HOW IT WORKS01 02 03 04 05 06 07
A clear path from diagnosis to next movements.
D-45
Planning, goals, timing and setting priorities.
D-30
Distribution, platforms, metadata and profiles.
D-21
Narrative, pieces, materials and communication structure.
D-14
Activation, press, media and relationship.
D-7
Communication, presence and heating.
D0
Launch, publication and monitoring.
D+7 onwards
Initial reading, continuity and new movements.
MIDDLE & EXPERIENCE
References that help show the solution in motion.
FREQUENTLY ASKED QUESTIONS
The essentials before moving forward.
When does planning begin?
The sooner the better. The reference model works with preparation from approximately D-45.
Does the job end on launch day?
Nope. Continuity and reading of results are part of the strategy.
Does the strategy include distribution and press?
It may include these fronts in an integrated manner according to the scope contracted.
Transparency
Every project has its own time. The method organizes direction, consistency and monitoring; results vary according to context, execution and response of the public.
NEXT STEP
You want to get this project moving?
Tell me what you need. The Remanso team organizes the best path from its moment and goal.